Effectively communicating is important so that you can compel your audience to take action!
When we are trying to effectively communicate we have to understand that:
- not everybody is going to see your post, you cannot presume they’ve seen your other posts or stories
- people are going to come in at different levels of understanding. For example, a person may understand Facebook fully, or not at all. You must accommodate all types of people.
- when conveying a message they cannot see your expressions or mannerisms. This is why the written word has to be stronger and more clear than how one would normally communicate. Often rewriting what you’ve written proves to be a great strategy. The power of punctuation, line breaks, emoji’s or a few capital letters here and there take the readers eyes on a journey. This can change the way your words are perceived.
- Client Rush by Bret Thomson is a great, easy read that covers the way you a message and how it is written can convey different messages… Highly recommended!
How to effectively communicate:
- Share your Story. Imperfections in one’s English can be excused by a possible ethnicity difference. I.e, Pardon my grammar or slang I’m from South Africa. By doing this readers or possible customers are more understanding and open-minded.
- Why and What’s in it for me. People care more about why they should join you at your expo than they do about why you are doing it. i.e. “You need to come to this expo because you’re going to get big discounts”. Or “expert advice from these professionals”. Or “Discounts only available on this day”. These will encourage people to go to your expo in Fear Of Missing Out – FOMO
- Who is this for? Know your target market and call out to them. Remind them that your service is what they need. For example, “This service is for those who seek to check off that bucket list wish to travel”, or “This program is NOT for you if you aren’t eager to improve”. Show them that if they meet the criteria that you’ve specified i.e. wanting to travel, then this is what they must do.
- Point of difference – why chose you? The fact is that there are many competitors in any market. Especially travel agents so you need to emphasise why a reader should choose you. Why YOU/ your business is different from the rest. Bring the point of difference to the forefront all the time. “I’m different because I have numerous connections and many years of experience.”
- The desirable offer. Why is it so important to go to this “travel expo”? Make sure you do not over-do your desirable offers. Just one very desirable offer that suits your target market so the reader does not lose interest.
- Success stories. These are always a winner. Advertise what you’ve done using genuine testimonials. Show that your customers are pleased with your service.
- Engage your Audience. Tug on readers heartstrings to broadcast your message advertise all the positive things your business has done.
- Establish who is on your page. Look at your insights and work out how you got those people onto your page and how you can keep them engaged.
- Using polls. Polls can be strategically advantageous to get your audience involved and excited. However, once users decide, you must respond. For example, the majority voted a Cruise over Flying around the world. Use that to promote your cruise specials and offers. This will make the customer feel involved and compelled to take action.
- Objections. You need to know what your readers may object to before they even think of it. I.e. the latest COVID-19 precautions. Create and discuss back up plans to possible objections a reader may have
- Call to Actions. Think to yourself, “What is the next logical and simple step that a person reading this post will take”
- Last but not least. Right person, Right offer, Right price, Delivered in the Right way will ensure a new customer