Let me break it down for you. I’m currently working with the lovely Catherine from Hire A Hubby Robina, they are currently working on growing their Facebook profile at the moment and she said to me, I’ve got no time. I never know what to come up with for content. And I said, you know, it’s vitally important that when you are doing content, that it covers a variety of topics because in order to build trust and in order to develop relationships, there needs to be intimacy and there needs to be a vulnerability. There’s a couple of key things that you can do really quickly that is going to help you come up with content. And in the short time we worked together we were able to come up with 24 different content ideas. That’s almost a month’s worth of posts for every single day that you can come from following the strategy.
Create a post about you, your family, your partner, why it is you do what you do, a little bit of insight into you as a person. So people can obviously develop that relationship with you.
What is your why? What is the back story to your business? This particular business is a franchise? So you could either tell the franchise story or alternatively you can tell the regional story as well.
Services. So they have 12 services that they offer. And basically, for each of those services, consider who your ideal client is, who is the audience that you’re talking to in each of those services and then create posts around each of those services. Remembering to, you know, identify what the pain that your ideal client is feeling and then also how you can solve their problem.
Credibility. So you want to show your expertise, which you can do by showing your qualifications, your years of experience, or by just showing knowledge sharing tips or showing statistics and offering some valuable information to give you credibility, which will further instil trust in your audience.
Social proof. You want to make sure that you’re not just talking about how wonderful you are, but other people are talking about you as well. So you want other people’s feedback. You want referrals. You want to share people success stories. Repurpose your testimonials or even to do shout outs to other people that you are working with.
FOMO! Nothing worse than people with the fear of missing out. So you can either sell the pleasure of what it’s going to be like after they’ve worked with you or the pain of how they’re feeling right now. You can also identify with them through humour. This is going to help you build a connection with your audience and it’s going to show them that you know them, that you understand them, which they’re going to appreciate.
Community. So you want to make sure that you’re involved in the community, especially if you’re location-based. You want to support other people in similar industries as well as different industries. You want to share their content. You want to engage and like and show support for their stuff because, in turn, they’ll do it for you as well.
Involve the audience in your marketing. So part of this is asking them, “you know, I’m busy getting signage on my car right now. Should I choose this?” other ways to do it is through doing polls? So you could run polls as well just to get their feedback. You can ask questions. It’s a great way to evoke curiosity and to urge them to engage or give a response. You can ask them for feedback and you can even get them to send you their tips or feedback on what it is that you do.
Offers. So, of course, you can. Obviously share your offers or your specials, referral programs or any competitions that you may have.
Trending and seasonal. So, for example, if Father’s Day is coming up. You don’t want to the night before say, “oh, I’m offering vouchers for Father’s Day.” You want to make sure that a couple of weeks beforehand that you can really start bringing your audience’s awareness to the fact that it’s coming up and that you have gift vouchers available or you have an offer for them. But you want to make sure, for holidays like Anzac Day or Christmas, that you go in and obviously schedule those posts.
Pitching. Now you don’t want to be doing that too often. Although pitching is a vital part of being able to actually not only generate engagement but evoke enough curiosity for people to actually take action. So it’s all about stirring up their emotion. Because people buy an emotion, so stirring up the emotion and then compelling them to take action and to choose you.
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