Where did Black Friday get its name?
In the 1960s, police officers in Philadelphia began using the phrase “Black Friday” to describe the chaos that resulted from tourists coming in to do their holiday shopping
What is Black Friday 2022?
Black Friday is a huge sale where many retailers usually offer some of the biggest discounts and deals of the year. Many sales happen online andmany buyers wait and even save up in anticipation to grab a bargain.
Black Friday in 2022 is Friday 25 November
“Australians spent approximately $8 billion across the Black Friday four-day weekend in 2021, which also includes the Cyber Monday sales”
“Black Friday spending statistics show the average bill was $430 in 2021”
Cyber Monday typically earns more than Black Friday
It is becoming ‘trendy’ to run an Early black Friday sale to prevent being lost in peoples email feeds and get them to spend early.
The average discount is around 37% off making it the biggest sale of the year.
80% of sales require an average of five follow-ups
Impulse buying was down during covid when people became familiar with ‘trickery marketing’ and buyers learned to price check by googling. Impulse buying is now down again due to inflation.
20 ways to improve your black Friday sales:
Customer and Outcome based copy
Prep your audience, nurture, and gain traction in advance of the sale
Use social proof
Create sense of urgency (FOMO)
Handle common objections or FAQS
Offer Less Choices (a confused mind buys nothing)
Create a simple checkout process, with many payment options, and an abandoned cart / retargeting strategy ($4 trillion worth of products were abandoned in carts last year ) Take payment instead of using a landing page.
Good layout and imagery
Consistent content and messaging
Make it your biggest most desirable offer
Map your buyers persona so you can compel them
3 packages making the middle one the most desirable
Red buttons get the most clicks
Use popup for coupons or free shipping
Check its mobile friendly
End to end from social media to email marketing (Three Emails. Generally, One that teases your deal, another that presents the offer, and a third that closes with a last-chance reminder. Follow up with abandoned cart email to)
Solution-focused offer to a segmented relevant audience
Be available to monitor sale / inquiries
To prevent unsubscribes during Black Friday, you can send out an email to your data base asking them to unsusale/inquirie sbscribe from the black Friday promotion (therefore they don’t unsubscribe from your list completely)
Evaluate your results
Black Friday marketing checklist
Strategy: Customer Mapping, Offer and Competitors analysis (Template)
Website/Payment Gateway: Headline, sales copy, images, social proof, payment options and links, coupons, abandoned carts, pop up (Make a Sale template)
Social Media Marketing: Create and Schedule content from 1-2 weeks before and during. Consider video / GIFS and using Canva Templates
Email Marketing: 1) Pre-email 2) Start email 3) Compel email 4) last chance email 5) Abandoned cart email (Subject lines are imperative – Consider using emojis, (_),
CAPS and look at your open rate best times )
SMS Marketing: 1) Pre text 2) Start text 3) Compel text 4) Last chance text 5) Abandoned cart text
Ask referral partners to share on their socials and in their emails.
Monitor
Analysis results
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