Who wants a piece of the $15 Billion that is forecasted to be spent at the end of the financial year?
81% of Aussies will take advantage of EOFY sales, according to Mozo research.
A survey of more than 2,000 Aussie shoppers found 45% have been stocking up their savings accounts to make EOFY purchases, with a quarter of the group putting away between $1,500 to $6,000 for the sale spree.
In this blog, I will help you map an offer, marketing plan and sales process so that you can get in on the SPENDING ACTION and many business owners are looking to claim back deductions for their business.
EOFY is great for customers to spend and grab a deal and for business to make more sales before the end.
- You can get rid of excess stock
- Encourage new customers to trial your products
- Retarget people who have visited specific offers but haven’t bought before
- Retarget existing loyal customers
- Re-engage customers who haven’t bought from you in a while.
Where to start When creating a EOFY Sale:
Decide first on what you are hoping to achieve. With so many options as possible marketing funnels, it is important to at least get one sale up, running and working before doing another, Consider that will be the most profitable for you to set up and run, and ensure it is an offer that you know someone will buy. This isn’t something you WING.
Create an EOFY Sale:
Create a desirable offer that is customer and outcome focused. Ensure that it is something you can still profit from. Research your offer in the market. Black Friday last year showed that impulse buying is down as people know to search online and compare offers.
What every sale should have:
- A great title
- You communicate the benefit of the offer “what’s in it for them”
- A start and end date
- Display the sale value/bonuses with a countdown or timer
- Ensure you can simply take payment. Check your coupons work.
- Have an abandoned cart set up on the website
- Ensure you have an email sequence set up to retarget those who clicked but didn’t buy in the emails
How to market an EOFY Sale:
- In the lead up to the sale, Let customers know that you have an eofy offer.
- Create a content plan which includes graphics, videos, reels, testimonials, key messaging and infographics. –
- Promote your sale through your social media, on your social media banners and bios, in stories, reels, doing LIVES, a landing page on your website, your website popup and signs in your shop front if you have one.
- Send out an email to your email list. Make them feel special by giving them early access to your sale. Consider giving repeat or past customers a special deal. Ensure that you create enough content (without being spammy) to nurture them to buy in the time frame of the eofy sale. Use emojis and compelling subject lines to improve open rates.
- Text messaging is a great way to make a sale or retarget someone clicking on your sale links
How to maximize your EOFY sale:
- Do research, look at your data and previous customer journeys to determine which will be the best offer and strategy for your customers during this year’s EOFY sales.
- Ensure that you are NOT funnel lumping but have mapped out the customer journey when creating your sales and marketing eofy plan.
- It is imperative that your marketing supports your offer to instill know, like and trust to make a sale or get an enquiry. This includes support statistics, success stories, social proof and credibility.
- Follow through with the funnel. Ensure that you read your reports, and retarget or re-engage those who have clicked on links but not purchased. So much money is lost right here with not following up and following through.
Create an EOFY sales and marketing plan
- Create a Desirable Offer, with Persuasive content, Payment link, coupon, timer and abandoned cart
- Create a Content plan to use to compel a purchase on the link
- Consider your social channels where your audience is, schedule the content and book in time daily to check and tweak.
- Create segmented email automations and retargeting sequences
- Ask your referral partners to share the offer on socials and email.