So you want to make the most out of Facebook Groups? Before joining Facebook groups, First, let’s understand why people create them. Groups require time and effort, so when starting one, you need to consider the end game. The income-producing outcome. That requires a strategy.
People generally start a Facebook group to build their branding by increasing their audience and therefore increasing potential sales. So, with that in mind, you need to know a bit about the group you are joining. Here are a few tips when joining groups and how to interact when in the group.
Strategy for joining groups:
- Before joining the group read and understand the rules and be sure to follow them.
- Record on your calendar what days they allow certain posts and consider how you can make that work for you. I suggest a spreadsheet of all the groups you are on and what day you are going to post or engage in them. This is so you don’t have to spend time every day trying to see where you can post, it will be right in front of you.
- Read the announcements or intro so that you know what the group is about. Consider their intention, so you working in alignment with it.
- Stalk the admin – by knowing who the admin is and what they do you will get an understating of why the group was created. For example, if one of the admin were in the same line of work like me then it would be unlikely that they will allow me to promote what I do. Or If we service the same clients and aren’t competitors, then adding value would be appreciative and may even lead to collaborations or joint ventures
- Some groups do not allow outside posts or self – promotions, but they do allow comments on posts to build a relationship from there. This is why your personal profile needs to be set up correctly because if people found value, they would stalk you. And hopefully, they could link to your business page from there
- If your business is location-based then only join groups that are relevant to that location. Some group admins don’t allow members from other areas anyway.
- Check the activity on the group, you don’t want to waste your time on a group that has only 20 members and gets 1 post or little engagement every week. They may not even have your ideal client.
- Some people take huge offence to being PM’d by someone who is not their friend so be cautious when PM’ing someone on a group even if they have commented or responded to a post or comment of yours. It is not always mentioned in the rules so be cautious. Never do a hard sell to someone who is not on your friend’s list. Instead, remind them where they requested info, ask a question and offer your help (if they want it) Some people actually appreciate the PM or follow up, but some DONT
- Use the search function within the group to find persons looking for what you offer so that you can add to the conversation. You can also use this function to find posts that you have been tagged or mentioned in.
- Follow up on responses. If you are tagged or mentioned in a post you need to follow up on it. In the notifications tab you can see who has tagged you or commented on a post you are following and you need to keep up to date with responding to those. FOLLOWING UP is the most crucial part of actually getting a sale.
And don’t forget to always #into yourself – this is your time to introduce yourself and your service to the group, so always use the opportunity.
Did you have any questions? I’d be happy to go over them with you, you can book a call below or check out the awesome Do It Yourself Marketing course.