According to a 2020 industry report by Social Media Examiners, 55% of marketers use YouTube, making it the most popular video marketing channel.

Social Media Examiners

You can increase your chances of showing up in search results and improving your online rankings by using YOUTUBE. Especially because YouTube is a google product.

Service-based and ecommerce businesses can reach millions and build a level of trust superior to other content types through YouTube.

Businesses can create content on YouTube to promote their products and services to gain more authority and valuable leads. When you set your channel up and use it correctly, you can use it as a lead generation
tool but sending customers to your website to buy.

It’s important to know that Google helps people find your service or product when they are searching online. It shows people where and how to find you.

First some stats:

? Google is the number 1 site for people searching
? YouTube is the second site used for searching

How to rank on google:

• Website SEO
• Use keywords
• Create ‘search intent’ content
• Develop high quality content
• Have backlinks on your website
• Have internal links on your website
• Use long tail sentences
• Review reports
  What do people google? Consider this when creating content
• Informational: Not buying eg. Why is the sky blue?
• Transactional: Buying. eg. Where is the nearest dentist?
• Navigational: eg. find Chantal Gerardy

Keyword Search tools: www.answerthepublic.com

Should I have a YouTube channel for my business?

YouTube:

• Has over 122 million active users daily
• 1 billion hrs. of content watched daily
• 500 hrs. of content is uploaded every minute to YouTube
• Average person watchers 19min per day
• 99% of youtubers have other channels
• YouTube is popular not only for entertainment but for education
• First consider your strategy. Who is your customer on YouTube and what do they want to see from you? Then:
• Create an account
• Set up using customization and settings
• Upload to YouTube studio consistently
• Include intro and outro
• Title should contain a keyword search
• Include description and call to action
• Ask to subscribe
• New YouTube shorts are 60 secs.
• Consider LIVES
• Review analytics

Tiktok Vs. YouTube

Know your Marketing Platforms:

41% of Tiktok Users are 16 to 24 years old

Tiktok is nugget size and mostly intended for entertainment

YouTube us longer form content or 60 sec YouTube shorts

YouTube gets 2 billion monthly views vs. 1 billion views for Tiktok

Tiktok users are mostly from India closely followed by China

France and the UK are leading in terms of daily use and engagement

Since YouTube supports longer videos, you can:

? Create bite-sized videos to introduce your brand and attract customers 
? Tutorials and how-tos to help customers understand your product better 
? Behind-the-scenes looks at your company culture
? Inspirational video to help viewers develop a positive mindset and more
?Create features and documentaries to celebrate cultural and social trends and special events

In 2020, kids in the UK spent about 75 minutes on YouTube. The numbers went up to 86 minutes in the US. About 80% of teens aged 13-17 (Gen Z teens) say YouTube has helped them learn more about something.

Think with Google further reveals that 70% of Millennials (age 21-36) visit YouTube to discover new things. 78% percent of baby boomers (born 1946 and 1964) visit YouTube to get help or learn something new. 

So how can you use YouTube for your marketing?