‘Metaverse’

Some of you may have heard about Facebook changing to Metaverse.

You’ll see ‘Meta’ on some of the Facebook pages. Basically, Zuckerberg is looking at how he can advance human connection through all sorts of different things.

“What exactly is the metaverse?

It’s a combination of multiple elements of technology, including virtual reality, augmented reality and video where users “live” within a digital universe.”

So not just social media, like Facebook and Instagram, but also through things like social apps and other experiential ways. Which include things like virtual games.

It’s about being able to feel like it’s all about the immersive experience and to feel like you are there and to make human connection feel like it is more humanized and less technology-based.

What I found interesting was that fitness apps are using virtual reality. You can take it anywhere and you could be boxing and kicking and punching and doing whatever else and exercising with a headset on and a fully immersed virtual reality experience.

So what’s that got to do with how that’s going to affect Facebook moving forward?

Big things are happening and technology is starting to take over. Have you heard of Smart Glasses? They are one of the latest trends which you can hook up to an app and you can record with these things. You can even play videos! Now think about how much easier it would be to do a Live video. You are hands-free and talking and your viewers are seeing exactly what you are seeing.

As a business owner, it is important to keep up with technology. You need to embrace it so that you are not left behind. Like for example a digital business card with a CRM built-in. It has a little chip in that they just literally hold it up to the phone and all the info they need is right there. 

But remember, whatever we decide to use, we must stalk the hell out of it first to check it’s the right thing for us. Make sure that we go and read reviews and we read between the lines. See whether or not it’s going to work for us from an ongoing management perspective. Make sure that financially it’s going to be a good return on investment because a lot of times people sign up for things and only use half of what it offers. If you are not using it to its full capacity you are probably wasting time and money.