‘Metaverse’
Have you heard about ‘Facebook’ changing to a ‘Metaverse’ platform?
Maybe you have seen ‘Meta‘ on some of the Facebook pages. Basically, Zuckerberg is
looking at how he can advance human connection through all sorts of different
things.
“What exactly is the metaverse?
It’s a combination of multiple elements of technology, including virtual
reality, augmented reality and video where users “live” within a
digital universe.”
So not just social media, like Facebook and Instagram, but also through
things like social apps and other experiential ways. Which include things like
virtual games.
It’s about being able to feel like it’s all about the immersive
experience and to feel like you are there and to make human connection feel
like it is more humanized and less technology-based.
What I found interesting was that fitness apps are using virtual
reality. You can take it anywhere and you could be boxing and kicking and
punching and doing whatever else and exercising with a headset on and a fully
immersed virtual reality experience.
So what’s that got to do with how that’s going to affect Facebook moving
forward?
Big things are happening and technology is starting to take over!
Have you heard of Smart Glasses? They are one of the latest trends which you can
hook up to an app and you can record with these things. You can even play
videos! Now think about how much easier it would be to do a Live video. You are
hands-free and talking and your viewers are seeing exactly what you are seeing.
As a business owner, it is important to keep up with technology. You
need to embrace it so that you are not left behind. Like for example a digital
business card with a CRM built-in. It has a little chip in that they just literally
hold it up to the phone and all the info they need is right there.
But remember, whatever we decide to use, we must stalk the hell out of
it first to check it’s the right thing for us. Make sure that we go and read
reviews and we read between the lines. See whether or not it’s going to work
for us from an ongoing management perspective. Make sure that financially it’s
going to be a good return on investment because a lot of times people sign up
for things and only use half of what it offers. If you are not using it to its
full capacity you are probably wasting time and money.
If you have questions or need help with your Social Media please get in touch by clicking the link below to book a call to chat with us!