YouTube is quite different from Facebook in that on Facebook videos are placed in front of subscribers to your page only. Unless you have boosted it, then it is placed according to the algorithm. YouTube videos, on the other hand, are available to anyone who searches for that particular content. This is why there are certain rules to follow to ensure that your video is seen by as many people as possible.
Here are some tips
- The title needs to be searchable. Think about who your buyers are? What will they be searching? Get into their shoes. Think about what they want to hear and what words they will use to search for what they want.
- Thumbnail image. People make snap judgements on that little picture alone. That is often the deciding factor of whether or not they are going to watch that video so make sure it is eye-catching.
- Intro’s and Outro’s – Canva has some nice templates that you can make use of for free. It is also a good idea to constantly remind people to like, comment and subscribe.
- Upload defaults. Set this up to be applied to every video that you upload. This saves you time as your important information will automatically be uploaded.
- Monetisation. A YouTube channel can only be monetized if you have at least 1000 subscribers and at least 4000 watched hours. It used to be less but there was just too much rubbish so they have now set boundaries.
- Hashtags. These can be used to help with searches but remember, only the first 3 are taken into account.
- Branding. An image or logo can be selected to be on all your videos. This is great for branding but also helpful as someone just needs to click onto that logo to subscribe to your channel.
- Blocked words list. This is very handy. Add every swear word you can imagine to this list to prevent people from writing nasty things in the comments. It is also a good idea to put the names of your competitors in there to stop people from hijacking your posts.
- Block links. This is also to prevent spam and other dodgy things from being posted on your comments. By turning this on people will not be able to post links in the comments blocks.