Creating a Social Media Content Plan This can be done quarterly, annually or monthly it is up to you and how you can maintain your creativity in one block.The first thing you can do to your planner is to fill in all the public holidays; you can then go and pre-schedule those days. This can…
Online events are an excellent way of creating new leads if done correctly. Here are my tips… Create a Valuable, Desirable, Customer-Focused Offer. If you don’t have an offer, you should at least have an intention. E.g. build your list etc but there should always be a strategy. Doing something properly is more effective than…
Expos and Events are great ways to meet new people, promote what you do and get up to date with industry developments. Here are my guidelines: Know what your intention is i.e. to build clients, sell a product, collect leads etc. Knowing your intention you now need to decide if it is more worthwhile attending…
Tinder’s tag line is MATCH, CHAT, DATE. Very much like what you are using Facebook for. You are looking for potential clients with common interests, you need to attract them so that you can chat, and once you are chatting you can then engage their services. It is dating for business. Your Pic Your profile…
As always personal branding is the most important thing when it comes to LinkedIn is somewhat a more formal platform – it is also a paid platform, unlike Facebook or Twitter which is free. I will be honest, at the moment this is not an income-producing platform for me but I think it is important…
Let’s discuss the discovery call and how to set it up. I once had a business coach who came and said to me, ‘I want to sell a $10,000 coaching program and I don’t want to talk to anybody, I just want to do some stuff and I want them to pay me $10,000 for…
For some reason, people think that advertising on Facebook will yield immediate results. They are wrong. Results do not happen the next day or the day after, they take time and nurturing. Marketing on social media is easier but it is also harder. Yes you have access to a much wider audience and your exposure…
The reason we have to have a Google My Business account is that Google is actually the number one player, I would say Facebook’s the number two player, Google is most certainly number one. If we want to appear in Google searches and be ranked in by Google and come up in Maps then you…
People think that if they spend thousands of dollars on Facebook ads they are going to generate income. Wrong, Wrong, Wrong, and this is why. 1 – People are targeting everyone. You are targeting everyone with a pulse. Yes, your add is being seen, but by EVERYONE on Facebook. What percentage of those people are…
Enquiry calls and the sales script I’ve done a lot of research and a few training courses to learn the ideal ways to structure a discovery or sales call. The most important thing I have learned is you are servicing that client, not selling to them. They have a problem and you have the solution. …