For some reason, people think that advertising on Facebook will yield immediate results. They are wrong. Results do not happen the next day or the day after, they take time and nurturing.

Marketing on social media is easier but it is also harder. Yes you have access to a much wider audience and your exposure is far greater BUT people are also very cautious and suspicious. There are a lot of fake profiles and fraudulent companies so it takes people longer to get to know you and trust you before they spend their hard-earned money.

I received a message from a client recently. This client and I have been having sessions together for almost a year and now the Facebook leads are finally starting to be converted to paying customers. But, for her, it was not just the strategy that had to be put in place but all her other systems too, as well as working on her self-confidence to deal with the discovery calls. So, it is a holistic approach that needs to take place and that takes time and patience.

Don’t give up!

You cannot give up on Facebook marketing because it did not work in the first month. How else are you going to get leads? Where else are you going to advertise that does not cost you a fortune? Facebook is the way to go.

Think of it as gardening, you are planting seeds for the future. Some seeds may not germinate; some may germinate and then die. But, if you regularly water them and adjust the light to suit their needs and give them constant nurturing and attention they will flourish. Give your marketing time – you will not be sorry.