It is all about putting yourself in front of the right audience and knowing that audience well.  Putting together the right offer, with the right heading, with the right name AND the right price.

It is super important to get people excited about what it is you’re offering and make them desire it completely.

Evoking feeling in your language. So if you can evoke feeling with your audience by using adjectives and descriptive words, you can get people’s desire for your offer to increase as well as using pain or pleasure to spark action.

Build your list of audience. Because if Facebook dies or if you want to sell your business you need to have a list of the right audience that you can constantly nurture to grow that list and gain a trusting audience.

Nurturing them includes handling their objections, showing them testimonials. Showing statistics and success stories to make people want to take action.

You can follow the “traffic light system” to identify holes in your persuasive strategy. So, analyse: what’s working (green) what is sort of working but could use more work (orange) and what is not successful (red). Once you’ve identified the holes you can take action and fix them until you receive a higher success rate.

You’ve got to make the audience believe what you believe and believe why your offer is better than any other. You also have to make them believe in the impact your offer will have. If they pay for it what will the impact be for them?

Ask questions: Asking questions invokes thought; it’ll get your audience to think.

For example: How would your life change if you got out of bed every single day and you were pain free and happy with a jump in your step? This creates desire because they’ve thought about it and the possibilities.

The left and right brain theory proves that it is important that in your content you’re not just satisfying the right emotional side or just the left logical side. You must balance it to satisfy a larger audience.

The importance of ‘future pacing’, example: “Imagine if you felt like this” or “If you did that”. It’s getting people to see what that impact could be but how they would feel as well so the benefit of doing it but also going into the emotional side of it. So get your audience to feel the possible impact by future pacing in your posts.

We’ve got to make sure that our posts include things that are going to help them make that “hard decision”. You can do this by including resistance reducers. What are the resistance reducers? Handle possible objections -what are their old beliefs and what are the new beliefs that you want them to have. Use marketing to persuade the audience into changing their beliefs to reduce resistance.

Find metaphors that you can use in your business that send people on a journey and make them go “oh that’s an easy yes”.

 You’ve helped them to change their belief using persuasive content.