You have to have a strategy. For example, if Instagram is a QR code, that’s going to send people to Instagram. So, whoever you give that QR code to, they’ve got to get the Instagram people that you’re wanting to get onto your Instagram profile. It needs to be part of your strategy or your funnel.

You’ve got to make sure that the QR code is sending them to the right place. And that they’re not going to be overwhelmed when they get there or that there are too many choices.

The strategy has to be seen the entire way along the customer journey. Where the QR code is? Who it’s in front of it? Where it’s sending them to? It has got to be part of a strategy or a funnel or the customer journey.

It is ideal to have one QR code that will send customers to where you want them to go as a part of your funnel. With more than one QR code it can become too complicated for yourself and your customers. Where the one QR code you’ve chosen will take the customer would be dependent on your business. Whether it is to a site where they can leave a review, or to your website, or a log-in page for webinars or subscription pages. Whichever suits your company and blends into your strategy/funnel to make the customer journey better.

There are many different apps to use to make these QR codes and personalise them for your business.

Where do you put the QR code?

You can put the QR code on your website, on your car, on your business card, you can put it on your banners, your brochures, your sign up forms, on your social media profile picture. If you wanted to you could put it on a coaster, you could run a competition and use it as part of a competition, you could do it to register people’s entry into events or you could do it to build your list as well.

Remember to ask your customers for feedback; was the process they followed easy? Did the QR code take them to the right place and allow for a smooth customer journey. Take in their feedback to make corrections if necessary to take further action to get that final YES.