The difference between when somebody likes your page & when they follow your page.

When someone likes your page, they automatically follow you & will see your posts in their feed. Their name will be attached to your page. So you & other people who like your page can see that they liked it.

If somebody chooses to only follow your page, they may occasionally see some of your posts in their feed. However their name will not be attached to the page.

It is better to have more likes than follows as you then have ‘social proof”. And of course it means your posts are reaching more people.

You can see certain people’s content on your Facebook page first, by going to their profile, click on the arrow under ‘following’ & then press ‘see first’. You can also turn on their post notifications, meaning every time they post you will get notified.

It’s great to encourage your clients & followers to do this as you will get a lot more interaction with them.

Understanding terms used in Insights and how to review your progress: Likes, follows, views, previews etc:

Page preview is when somebody has hovered over your name or profile picture to get a brief overview on what your page is about.

Page view is when somebody actually clicks on your page to look at it.

Follower are people who want to follow your page, but want to remain nameless.

By looking at your insights, you can review your progress weekly & see how many new followers you are getting, how many page previews & how many views etc.

You can see how many followers you gained/ lost on any certain day. So if you gained a lot more followers than usual on one day, you are then able to review what you did/ posted on that specific day that people liked & visa versa if you were losing a lot of followers.

The aim is to make sure that all of these things are going up, which will mean you are progressing.

Knowing which part of your page is getting the most interactions is also important. You can see this by clicking on the ‘by section’ tab under your insights.

See where most your views are coming from by clicking on ‘top sources’.

Look at ‘posts’ to see at what time of the day they perform the best & are getting the most engagement. Engagement is when they are liking, commenting or sharing your posts.

You want to make sure that the people following you are in line with your strategy and you need to keep them in mind when creating your content; suit your content to match what your fanbase wants to see from you.