2000 years ago Aristotle taught that a speaker’s ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos.

Later rhetoricians have called the rhetorical triangle fundamental for effective communication and persuasion. In fact, this set of strategies has been used to influence an audience, change a person’s views, and sometimes even manipulate people’s decisions.

Being authentic, knowledgeable, and creative in your content is key to changing minds and making decisions. That’s why when you are a great marketer, you become a rhetorician – a person who writes or speaks in an elaborate, exaggerated, impressive or persuasive way.

Using the rhetorical triangle when creating content can help you persuade and make sales easier

How to Create Consistent ENGAGING VIDEO CONTENT that gets Customers?

How can you get video into your marketing to simply engage your audience, increase visibility, grow your profiles and get more enquiries?

By 2022, online videos will make up more than 82% of all consumer internet traffic

In fact, as of 2022, an average person is predicted to spend 100 minutes per day watching online videos.

Why video is important?

Well according to a report more than 50% of consumers want to see videos from brands … more than any other type of content. There is so much online, that now more than ever people want creativity and quality content.