You know those Unexpected Inconveniences? …………… like

When you wake up early to get ready for your fav booty session at the gym, and there’s a call out from your youngest daughter informing you the dog has THROWN UP all over her new linen and floor.

The night before you prepped everything so you could just get up and go, and with only 15 min until the session starts THERE’S THIS UNEXPECTED INCONVENIENCE.

So with a group effort of stripping beds, rinsing sheets and then running a load, I’m out the door and made it just in time SHEWWWW. (Lucky I live close)

But I could have ‘missed the boat’…. Missed my Monday booty session.

And how often does that happen in business?

When you have a special and important something happening in your business and you’re so wrapped up with everything else, ON TOP OF all the unexpected inconveniences, and YOU FORGET THE MARKETING PART to actually sell the product, get people to the event, run the webinar or get a client….. !?!

All the content marketing left to last and amounting to nothing that’s where having a strategic content plan all prescheduled out is super beneficial.

In fact, it can be a gamechanger for your business marketing.

A content calendar streamlines your marketing strategy, increases efficiency, and saves time.

You can organize your content on a weekly, monthly, or quarterly basis, depending on your marketing needs. Regardless of which you choose, having a content calendar enables you to easily keep track of all content being produced and published ahead of time. 

Why is content planning king?

• Save time
• Less mistakes
• More effective strategically (you don’t ‘miss the boat’)
• Consistency to build relationships and gain traction
• No ‘stone’ left unturned. Gaps identified
• You can review and identify effectiveness
• Helps with creativity

What content should I create for my content calendar?

? Articles/Blog Longer form
? Short form tips
? Promotions (Launch, product, offer, program, course, competitions)
? Events (Webinar, networking, program, challenge)
? Rejig old content
? Video Content
? Seasonal / trending / relevant
? Case studies

? Podcasts
? Personal / Business Updates
? Build List (optin, ebook, book a call, webinar, competition, contact us form)
? Statistics
? Engagement
? POD/Services
? Beliefs (Values / Quotes / Motivation / Objections / Opinion)
? Collaborations or Joint ventures

How to organize your content calendar with relevance:

1) A captivating headline that stops the right person from scrolling
2) The type of content (link, video, photo)
3) Buying stage or timeline
4) Channel
5) Call to action
6) Pain & Solution

3 of the best tools for creating a content plan:

• Use a Project management tool like Trello
• Use Canva to make out branded images
• Use a system (colors/checklist/schedule time)
  
• Note: Post directly to platforms to get further reach, or use their apps to schedule ahead (like the business suite app)

What Keywords should I use in my content?

• Google trends: https://trends.google.com/trends/?geo=AU
• Keyword Search: www.answerthepublic.com
• Questions asked: https://questiondb.io
• Keyword tool: https://keywordtool.io

Dates to consider:

1) Australian special events calendar:
https://www.australia.com/en/events/australias-events-calendar.html
https://www.ourcommunity.com.au/calendar

2) School holidays 16 Sept – 4 Oct

3) Public Holidays:

Royal Queensland Show Brisbane 10 Aug
Royal Queensland Show Gold Coast 26 August
Queens Birthday 3 Oct

4) Promotional Dates to Prepare Content for:

https://www.finder.com.au/australian-sale-events-in-2022

• Spring Sept, Oct, Nov
• August end of winter sales
• Afterpay day sale 18-21 August.
• Fathers Day 5 September
• Halloween Sales in October
• Singles Day 11 November
• Black Friday 25 November
• Cyber Monday 28 November

I am sure you don’t want to be stuck and frustrated over the sudden unexpected inconvenience in your business. Let me guide you on How Content Planning can be a gamechanger for your business.