How To Have A Sales Conversation: Service or Product-Based Business

How To Have A Sales Conversation: Service or Product-Based Business

Did you know that knowledge is power? However, knowledge backed by action, even when imperfect, is what creates powerful change.

Does selling making you feel icky? In fact, you may not be making more sales due to that feeling.


Firstly, know that it’s not selling, its servicing, when you have something that will solve that
person’s product.


Secondly, read past reviews from happy buyers previously (or reflect on positive experiences you’ve had after selling something, or even positive things people have said to you about what you offer) I often do this before I go into a sales conversation to boost my mindset and confidence.


These can take the pressure off before having these conversations.


Did you know that knowledge is power? However, knowledge backed by action, even when imperfect, is what creates powerful change. We often get caught up in the knowledge, waiting for more knowledge or clarity, however, it’s when you ‘just do it’, you will discover enhanced clarity and confidence along the way.

So with this understanding that clarity and confidence happens when you start taking action with the knowledge, that your task is to find 5 people in your inner circle (or outer) who have at some point expressed a problem they have that you could solve, or who you know would benefit from stocking your product, and then I want you to take todays knowledge and template, and go and TRY IT.


If it is something beneficial to that person and they are open to discovery, you have a 2 in 5 chance of getting a YES, BUT YOU HAVE NOTHING TO LOSE, and will gain experience. The only thing LOST, will be if you take this info and DON’T USE IT.

Get used to NO, as the average conversion is 30% (1/3) and only 10% when selling into group programs.

If you are getting a lot of no’s:

?It’ll be wrong offer or wrong audience

? Introduce scarcity to act now (and avoid their procrastination) Play on FOMO.
?Give them a reason to take action – “How soon do you want to get started?”
If your conversion rate is higher than 30%, it means prices should go up.


Follow this sales process made simple to get sign ups or sales:

1. Start with people you know, your circle of influence, people who already know you have knowledge and experience in that area.


“You know you said to me that you had a problem with …………. ? I now have
a solution for that. It will take me around 30min to run through the details.

Would you like to get together so I can show you how I can now solve that
problem?

2. Meeting Agenda:


✅ 5min: Build Rapport (catch up). If its longer, it can get awkward


✅ 10min Pre-frame meeting/agenda:

“Remember how you were talking about that problem a while ago. I’ve got some thoughts around that and a solution for you. But before, I really want to your situation and get really clear on where you are right now. I want to talk in detail about what you want. What result you are looking for. And what are the things holding you back or getting in the way. And If I can’t help you, I’ll refer you on, however if I can, I’ll offer you a solution.”


✅10-15min Discovery:
Q1 Reality: “Tell me about your situation right now and what is going wrong” (write it down and ask questions)

Q2 Result (Gap): “Tell me about what you really want. All your goals and dreams in a perfect world”


Q3 Roadblocks: “That are the roadblocks from stopping you right now. What else. What else, Anything else?” If there is any resistance, go back to Q2, the gap


Q4 Reaffirm:

“Before I continue, would you mind if I give back a summary of
what I’ve heard?”
Give your Summary in their words
“Am I right in saying that you said ……”
“Is that right?”
“Is there anything else?”
The spotlight now goes to you as they see that you understand them, and the connection is built, whilst you are seen as the ‘saviour’
“Ok. I have a few more quick questions and then I’ll share with you some cool
stuff”


Q5 Importance: “So Bob you told me all this stuff. How important to you is it to get this result? Say out of 1/10. (Hoping 7+/10 – I’m confused because you said you were a 7/10 – if under 7/10 probably not committed and conversation too hard to close, still offer solution )

Q6 Help: “So Bob, I would like to ask you, do you want help with that to get that done faster, or do you want to do it by yourself even though it may take forever?


Q7 Invest: Ok, you said it’s really important to you and that you would like some help with that, are you willing to invest to get that result a whole lot faster?

5min: Offer
“Would you like to know How I can help you with that?”
“Here is how it works” (put Infront of them the program outline) Be careful to
not overwhelm them.
“I’ve put together a program to solve that problem and get you that result in
this time frame.
Stop me at any time to go deeper on how it works.
And if you VIP you get this additional
Total value is …….

But today the price is ……..
So what did you think of my solution?”

You’ll get some feedback/objections:

  • Huge value
  • How does payment work
  • Session info
  • Maybe out of my budget?

Are you looking for more clarity and confidence in your online marketing sales process? You can wing it and take forever feeling frustrated, or you can work with someone who has a proven process and can get you there effortlessly and quicker.

Book a one on one call to find out what services would help you best!

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