Social media has become an integral part of our lives, and it has transformed the way businesses reach out to their customers. Facebook and Instagram are two of the most popular social media platforms used by businesses to promote their products and services. These platforms offer businesses the opportunity to connect with a wider audience, build brand awareness, and increase sales. With the ever-changing landscape of social media, it is important for businesses to stay up-to-date on the latest trends and best practices to make the most out of their social media marketing efforts. In this blog post, we will discuss how Facebook and Instagram can be used as effective social media platforms for businesses in March 2023.

 

Understanding the algorithms

With the continued popularity of Facebook, it’s important for businesses to understand how the Facebook algorithm works in 2023. According to Hootsuite, the algorithm is designed to provide a personalized experience for users by evaluating every post, ad, Story, and Reel. It scores content based on factors such as relevance, engagement, and recency, and then arranges it in a non-chronological order of interest for each user. This means that the content that appears on a user’s Facebook feed is tailored to their individual interests and preferences, rather than being displayed in a simple chronological order.

Despite the rise of other social media platforms, such as TikTok and Clubhouse, Facebook remains the most popular social media platform in 2023. According to Sprout Social, it’s the top platform for both consumers and marketers, with 71% of consumers and 65% of marketers planning to use it the most this year. This continued popularity makes Facebook an important platform for businesses looking to reach a large and diverse audience. By understanding how the Facebook algorithm works, businesses can create content that is more likely to be seen and engaged with by their target audience.

Facebook is testing in Australia charging users a subscription for better monitoring over their profiles. 

Be sure that you have added your asset into a business manager account to fully own your page and make sure you have another admin listed. 

 

How to turn on professional mode on your personal Facebook profile?

 

In order to make the most of your Facebook profile for business purposes, you may want to consider turning on professional mode. This allows you to access features that make it easier to control your online presence, understand your growth, and manage your messages. 

 

Here’s how to set up a creator account on your personal Facebook profile:

1. Go to your profile and tap the upper right corner.
2. Tap Settings.
3. Select Account.
4. Select your category. You can choose a category that best describes what you do.
5. If desired, connect to your Facebook Page.
6. Review your contact information.
7. Choose your profile display options.

 

Once you’ve set up a creator account, you’ll be able to access a range of features that can help you promote your business and engage with your audience. For example, you’ll be able to display your followers (combined with previous friends), activate partner monetization, and view insights on your personal profile. These features can be especially useful for businesses that want to build their online presence and reach more customers through Facebook.

 

How to make the most of your Facebook page in 2023 using reels

To make the most of your Facebook page in 2023, there are a number of steps you can take to optimize your content and engage with your audience. Here are some tips to get started:

Create high-quality, ongoing content that meets Facebook’s monetization criteria. You can even join monthly challenges to earn rewards for your content.

Consider getting paid to have ads overlaid onto your reel. Viewers can support you by buying Facebook stars.

Click “more” to manage the displayed sections on your Facebook page. Update your about section and make sure that it accurately reflects your business and what you offer.

Click on the three dots on your page to archive stories, edit your call-to-action button, find your activity log, and invite friends.

Update your shop regularly, and use pins to highlight your most popular products or services.

Make sure to reply to mentions and tags to engage with your audience.

Post 1-2 high-quality posts per day for better performance, even though the average is 4-5 per day.

Under “more,” you can manage your reels and videos. Upload videos, create a series or playlist, and get insights into your audience engagement.

Update your about section and include your website and other social media accounts to help your audience connect with you across multiple platforms.

Use Meta Business to manage your content and view your insights. You can also use the planner to schedule your content in advance.

 

Receive payment from Facebook reels:

You can create high quality ongoing content (meeting their monetization criteria) and even join monthly challenges (example get $20 when 5 reels get 100 plays).

It resets back to 0 first of the month. 

You can also get paid to have ads overlaid onto your reel. 

Viewers can buy facebook stars to support creators ($0.01 USD per Star)

By following these tips, you can create a vibrant and engaging Facebook presence for your business in 2023. With its continued popularity and powerful advertising tools, Facebook remains one of the most important social media platforms for businesses to connect with their audience and grow their brand.

 

Your business Instagram in 2023: 

 

Did you know the average growth of a profile is 1.25% followers per month whilst keeping your old followers?

 

Your business Instagram account in 2023 can be a great way to connect with your audience and promote your brand. With over a billion monthly active users, Instagram has become a powerhouse social media platform for businesses of all sizes. Here are some tips to help you make the most out of your business Instagram account in 2023:

 

• Get your QR code: Your Instagram account comes with a unique QR code that you can use to promote your account in real-world settings. You can find your QR code in your account settings.
• Embrace Reels: Instagram users are spending more and more time watching Reels, so it’s important to create scroll-stopping Reels that capture attention right away. Keep in mind that Reels are on autoplay, so make sure your first few seconds are captivating.
• Engage with accounts in your niche: Follow and engage with accounts in your niche to grow your audience and build relationships with other businesses.
• Keep an eye on analytics: Analyze your Instagram account’s performance to find out what types of content your followers engage with the most. Use this information to create a posting rhythm and optimize your content.
• Use hashtags effectively: Although Instagram allows up to 30 hashtags on posts and 10 on stories, it’s recommended to use 3-5 and NOT in the comments for better SEO. Use niche hashtags that are relevant to your brand.
• Post original content and reshare UGC: Post high-quality, original content that showcases your brand and encourages engagement from your followers. Additionally, you can reshare user-generated content (UGC) to build social proof and strengthen relationships with your followers.
• Utilize Instagram’s features: Instagram has a variety of features that you can use to promote your brand, such as sharing posts, pinning a post, and hiding like counts. Experiment with these features to see what works best for your brand.

 

Facebook and Instagram remain powerful social media platforms for businesses in March 2023. With Facebook’s algorithm, personalized ranking is used to evaluate every post, ad, story, and reel to show content of interest to each user. Despite competition from other platforms, Facebook continues to be the most popular social media platform, with the highest user and marketer base.

 

On the other hand, Instagram’s reels are becoming increasingly popular, with users spending 20% of their time watching them. Therefore, it’s essential for businesses to incorporate scroll-stopping content, engaging with niche accounts, and using relevant hashtags.

 

Both platforms also offer tools for businesses to manage their profiles and content effectively. Facebook’s professional mode allows creators to access features such as displaying their followers and activating partner monetization, while Instagram offers analytics to find their content rhythm and the Creator Marketplace for brands and creators to connect.

 

Overall, businesses should always respect their audience and the platform they are on, keeping up-to-date with any changes, and spending their time wisely on branding across other platforms that aren’t part of their customer generation. By doing so, they can maximise the potential of Facebook and Instagram to grow their brand and reach their target audience in 2023.

 

Join the LIVE audience