Determine Your Website Tabs

• Home: Introduction to your brand.
• About Us: Information about your company, mission, and values.
• Products/Services: Detailed descriptions of your offerings.
• Blog/Resources: Free resources, opt ins, blogs, podcasts etc
• Testimonials/Reviews: Social proof to build credibility.
• Contact: Contact information and forms.
• FAQs: Common questions and answers.

• Portfolio/Case Studies: Showcase previous work and successes.
• Events: Highlight upcoming events and webinars.
• Team/Our Team: Introduce key team members.
• Shop: E-commerce section for purchasing products.
• Careers: Advertise job openings.
• News/Press: Company news and media coverage.
• Partners: Highlight partnerships and collaborations.
• Media or Speakers Kit: A personal branding page to use to apply for events.

Naming Tips:

• Use simple and clear terms that resonate with your audience.
• Reflect your brand’s tone and style.
• Incorporate relevant keywords for SEO.

Website Flow and User Journey

• Header: Clear navigation, logo, and a compelling headline.
• Hero Section: Eye-catching visuals and a strong value proposition.
• Call-to-Action (CTA): Prompt users to take the next step (e.g., “Shop Now”or “Learn More”).
• Features/Benefits: Highlight key features and benefits.
• Social Proof: Display testimonials, reviews, and client logos.
• Footer: Links to important pages, social media, and contact information.

• Product Name: Clear and descriptive.
• Images/Videos: High-quality visuals to showcase the product.
• Description: Detailed and engaging copy explaining the product and its
  benefits.
• Specifications: Key features and technical details.

• Price and Options: Transparent pricing and available options.
• CTA: Strong and prominent (e.g., “Add to Cart” or “Buy Now”).
• Related Products: Suggestions for similar or complementary products.
• Reviews/Testimonials: User-generated content to build trust.

• Mission Statement: What drives your company.
• History: Brief background and story.
• Team: Introduce key team members with photos and bios.
• Values: Core values that guide your business.
• Social Proof: Awards, certifications, or notable achievements.

• Contact Form: Easy-to-use form for inquiries (Qualify)
• Contact Information: Phone number, email, and physical address.
• Map: Embedded map for location.
• Business Hours: Operating hours for customer visits or support.

Crafting Your Website Copy

• Clarity: Ensure your copy is easy to understand.
• Compelling: Be concise and to the point.
• Relevance: Tailor your copy to your target audience’s needs and interests.
• Persuasion: Use persuasive language to encourage action.
• SEO: Incorporate relevant keywords for search engine optimization.

• Attention-grabbing and benefit-driven.
  Example: “Transform Your Space with Innovative Home Solutions”

• Provide a concise explanation of what you do.
  Example: “Discover modern furniture and decor that elevate your living
  experience.”

• Brief introduction to what you offer.
  Example: “At [Your Company], we provide high-quality, stylish furniture that
  enhances your living space.”
• Point of difference is paramount

• List features with corresponding benefits.
• Who this is for and what they are struggling with
• Future pace them. Can they imagine after your product or service
• Example: “Eco-friendly materials – Good for the environment and your home.”

• Testimonials, reviews, and case studies.
  Example: “Our customers love us! Here’s what they have to say…”
  Credibility, qualifications, awards or guarantees.

• Clear, compelling, and action-oriented.
  Example: “Shop Now” or “Get Started Today”

• Use images, videos, and graphics to support your copy.
• Ensure visuals are high quality and relevant.

Lead Capture Option

Placement:

• Pop-Up Forms: Triggered by user behaviour (e.g., exit intent, time on page).
• Inline Forms: Embedded within content on key pages (e.g., homepage, blog posts).
• Sidebar Forms: Placed in the sidebar for easy access.
• Footer Forms: Consistently visible across all pages.

Lead Capture Elements:

• Headline: Compelling and benefit-driven.
  Example: “Get Exclusive Offers and Updates!”
• Description: Briefly explain what they’ll receive.
  Example: “Sign up to receive special discounts and the latest news.”
• Form Fields: Keep it simple – first name, second name and email are usually
  sufficient.
• CTA Button: Clear and enticing.
  Example: “Subscribe Now” or “Get Started”

• Mobile Optimization: Ensure your website is mobile-friendly.
• Consistent Branding: Maintain a consistent tone, style, and branding across all pages.
• Analytics: Use tools like Google Analytics to monitor performance and make data- driven decisions.