TikTok for Australian Businesses in 2024: How to Grow, Engage, and Sell
TikTok isn’t just for dancing teens anymore—it’s a powerful marketing platform that allows businesses to connect with audiences in a highly engaging and entertaining way.
Authors have an amazing opportunity in using their book as a lead generation tool.
Did you know 92% of people want to write a book, but less than 1 % do ! Mostly because they have a lack of focus, overthink it, may be perfectionists or may be stuck about the publishing side of it.
Today special guest Natasa Denman from the 48hr Author, shared 10 ways you can have leveraged authorship (Be sure to watch the recording)
Here are my 4 Ways to generate leads from your book:
1. Your book is your ‘business card’. You can hand your book out at expos, workshops, events, as prizes, whilst networking etc and when the person that’s receiving it is the right person, if you have included all your relevant information and a call to action, they can build know, like and trust through reading and connecting with you through the book, they will then contact you to work further with you. Example. Bret Thompson wrote Client Rush. I loved it so much; I was compelled to message him through Instagram. We struck up a conversation and he offered me a free 30min session which was amazing.
2. Compel your readers to give you their email address: Give them a reason to hand over their email. You can continue to nurture the relationship and explain more about what you can offer. By inviting them to sign up for your email list, you are suggesting you stay in contact and continued a valued relationship. Show them what’s in it for them. Your email marketing will ensure they get the necessary 7-11 touches, so you stay top of mind. Give them a ‘reason to hand over their email’ multiple times throughout the book Example: Subscribe here to keep up to date with new content and events OR download this free template / resource / checklist
3. Invite them to a webinar or event. Your reader may want more from you. Invite them to a webinar or event where they can experience you live and can engage more. LIVE is a great way to further compel them into your next offer. You could share an evergreen webinar or recorded event, or even share a series of videos through your emails. Example: I bought the book profit first. Immediately, a pop up invited me to join a LIVE webinar series at a discounted rate. I did as I though it easier than reading the book lol.
4. Invite them to have a call. Your readers can get the opportunity to work with you by booking in a discovery call. Use qualifying questions to ensure you don’t get time wasters and use a sales process to sell them into your next offer. Be sure to mention it throughout your book. It is important to ensure you have effectively communicated what you do for who, so there is absolute clarity by them on how you can help them. Remind them throughout the content of the book.
FYI…
Your book has lots of content which means you’ve solved most of your marketing concerns.
Think about how you can create a content marketing plan to build trust and credibility and then filter them into your next offer. Your next offer is important as it needs to be
logical for the client, and a no brainer to take up.
You may require the assistance of a marketing strategist to ensure you have the
right overall strategy, so you don’t just sell books, but make money off your other
services.
Book a one on one call to find out what services would help you best!
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