Getting people to register and show up to a webinar or event requires effective marketing and communication strategies. Here are some steps you can take to maximize online registrations and attendance:

 

Webinar Effective Marketing and Communication Strategies:

• Strategy: What are you selling and to who? Understand who your event is aimed at and what kind of people would be interested in attending. This will help you tailor your marketing content accordingly.

 

• Scroll-stoppable title: Create a title that will stop the right person and get them to register. Ensure that a ‘stranger’ would immediately know who it is for and what is it about. 

 

• Registration Page: Use zoom meetings and tick the REGISTRATIONS button. Here calendar invites and reminders can automatically be sent and strategically be resent. You can also design a visually appealing landing page dedicated to your event. Include key details such as date, time, location, agenda, speakers, and any other relevant information. Make the registration process simple and user-friendly.

 

• Create events on Google, Eventbrite, meetup, Facebook page, facebook groups and linkedin. Depending on the platform you may be able to invite guests and post in the discussion. Remember the goal is to get them to register on zoom NOT click going to the event. You will however get those who do click going / interested and they will require a PM 2 days before the event to register on zoom so they don’t miss out. 

 

• Social media: Content posting. Leverage various social media platforms to promote your event. Create engaging posts and share relevant content to reach your intended audience. Encourage people to share your event with their networks.

 

• Email marketing: For show ups, send out regular updates and reminders about your event evoking excitement and curiosity. For your email list, craft compelling emails that highlight the value and benefits of attending. 

 

• Show up Bonus: Create a sense of urgency by including a special ‘show up bonus’ for attendees which can help boost registrations.

 

• Leverage influencers and partnerships: Collaborate with influencers or industry experts who have a significant online presence and a following relevant to your event. They can help promote your event to their audience, increasing visibility and credibility.

 

• Implement referral programs: Encourage registered attendees to refer their friends or colleagues to your event. Word-of-mouth marketing can be powerful in attracting more attendees.

 

• Offer valuable content: Provide a preview of the value participants can expect to gain from attending your event. Share educational articles, videos, or interviews related to the event’s topics to generate interest and establish credibility. Statistics, stories and outcomes of attending. 

 

• Engage with potential attendees: Actively engage with your target audience online. In groups, you can join conversations related to your event’s theme. Be helpful and build relationships to generate interest and trust.

 

• Follow up and send reminders: As the event date approaches, send reminders to registered attendees via email or text messages. Provide any necessary logistical details and emphasize the value they will gain from attending.

 

Remember to continuously analyze and adjust your marketing strategies based on the response you receive. Pay attention to website traffic, registration conversions, and engagement levels to optimize your approach and maximize event attendance.

 

The average online registration rate and show-up rate can vary significantly depending on various factors such as the nature of the event, target audience, marketing strategies, industry, and other variables. Whether it is free or paid can also make a difference. 

 

It’s important to note that the effectiveness of your marketing efforts, the appeal of the event, the level of interest generated, and the quality of communication can all influence registrations and show up rates.

 

A significant portion of event registrations, typically around 30% to 50%, may occur within the last week leading up to the event. This includes both registrations made online and those made through other channels such as phone (yes, pick up the phone)

 

Keep marketing until the event as the highest surge in registrations often happens within the last 48 to 72 hours before the event. This is when the sense of urgency is strongest, and people who have been considering attending finally commit.

 

Tips to help you create a compelling sales pitch at your event:

• Speak to your audience: Understand the needs, pain points, and interests of your audience. Tailor your pitch to address their specific challenges and demonstrate how your product or service can provide a solution or benefit to them.

 

• Strong opening: Capture your audience’s attention right from the beginning. Begin with a compelling statement, a thought-provoking question, or a relatable story that resonates with their experiences.

 

• Highlight the value: Clearly communicate the unique value and benefits of your product or service. Emphasize how it can solve their problems, improve their lives, save them time or money, or fulfill their desires.

 

• Use storytelling: Incorporate stories and examples that illustrate real-world scenarios where your product or service made a positive impact. Stories are memorable and help your audience visualize how they can benefit from what you’re offering.

 

• Provide social proof: Share testimonials, case studies, or success stories from satisfied customers. This helps build credibility and trust in your offering.

 

• Use persuasive language: Choose power words carefully to create a sense of urgency and excitement. Use action verbs, positive language, and vivid descriptions to evoke emotions and engage your audience.

 

• Address objections: Anticipate potential objections or concerns your audience might have and proactively address them. Be prepared to provide compelling answers or evidence that overcome any hesitations.

 

• Engage with your audience: Make your event interactive and invite questions and participation. Engaging in a conversation rather than delivering a one-sided monologue helps build rapport and trust with your potential customers.

 

• Create a sense of exclusivity: Offer limited-time promotions, discounts, or bonuses for those who take action during the event. Creating a sense of urgency and exclusivity can motivate people to make a purchase on the spot.

 

• End with a clear call-to-action: Clearly state what action you want your audience to take, whether it’s making a purchase, signing up for a trial, or scheduling a follow-up meeting. Provide clear instructions on how to proceed and emphasize the benefits of taking action immediately.

 

• Follow up & follow through: Even after the event, maintain contact with interested prospects. Send personalized follow-up emails, make phone calls, or schedule meetings to continue the sales process and nurture the relationship.

 

Key steps to come up with great topics headlines:

To come up with great topic headlines as a business owner, you can follow these steps:

 

• Use compelling language: Craft your attention-grabbing headlines using compelling and curiosity inducing language. Consider using power words, action verbs, emotional triggers, and numbers to make your headlines more enticing and persuasive. 

 

• Make it specific and unique: Create headlines that convey a specific benefit, solution, or value proposition. Differentiate yourself by highlighting your unique approach, expertise, or offering. Specificity and uniqueness help your headlines stand out and attract attention.

 

• Keep it concise: Aim for concise and clear headlines that communicate the main idea succinctly. Avoid lengthy or convoluted phrases that may confuse or lose the reader’s interest.

 

• Address pain points or aspirations: Frame your headlines around solving a specific problem or fulfilling a desired outcome for your target audience. Tap into their pain points or aspirations to grab their attention and position your content as a solution.

 

Remember, practice and refinement are key to delivering an event that gets sign ups Rehearse, seek feedback, review performance, and continuously improve based on audience responses and conversions.

If you would like to work with a online marketing strategist to create the 5 Step process with you and handhold you through the purpose of delivering your webinar or event, 

Book a call here