1. The Headline

This is important because you want a compelling headline that’s going to get the attention of your audience. And it’s also got to be irresistible to make them stop scrolling.

2. The Subheading

The subheadings are like “your promise” for example ‘getting fast and free results without paying for ads’. It’s talking about the outcome of your offer so fast and free results

3. Social Proof

Prove the credibility of you and your business/offer, using previous awards or statistics and testimonials from former satisfied customers.

4. Telling the Story

There are two options here, you can either tell your story, if it’s relevant or, alternatively, you could tell a client’s story. You also have the option of doing the story as a video instead of a written story. This story or video must be about the what and the why and at the end and you want to make sure that you include what the desired result is going to be.

5. Clear Call to Action

You want to simply be able to make money. Make the final purchase step easy and simple to avoid losing customer interest. Display the call to action button clearly and bright and be sure that in the message you say “click here to take advantage of this offer” so that they are not confused throughout their customer journey. Keep it simple and clear.

6. The design

Do some research to discover the most converting templates and colour schemes. Avoid having things cluttered and you want to make sure that there’s branding consistency so a viewer is not confused when jumping onto different platforms or landing pages.

7. T’s and C’s

Display your T’s and C’s because a lot of people won’t purchase, especially if you are a stranger. Your potential clients want to know if there is a guarantee. When does the program start? Is it online? Is there a cancellation policy? Is there a refund or return policy? T’s and C’s should basically answer the frequently asked questions. that most people would answer