7 Ways to effectively communicate your business on Facebook to get clients. It basically comes down to who is doing Facebook better, because whoever does it better is going to get the clients. So I am going to shed some light on how to effectively communicate what you do so that you can start to attract the right clients to enable people to choose you over your competitors.
Share your story.
How did you get into what you are doing? Did you have a traumatic experience? What was your defining moment? How did you feel before you got started and how do you feel now? What are you passionate about?
Take some time and sit quietly and think about your story – jot down things as they come to you. Sometimes we forget the steps we took to get to where we are. You telling your story will help you to connect with your ideal client. Use emotion, it needs to be real so that people can connect with you and relate to your story and your values – Like attracts like. It does not have to belong, just a brief and to the point factual account.
Your story should be on the top of your Facebook page, you can pin it there so that when new visitors go onto your page or group they read it and connect right away – and most importantly they keep browsing your page. You can also add your story on your personal profile, in the about section, where details about you are. When people stalk you, they will be able to get to know you better from reading it, and opportunities can come from that.
Know who you are talking to.
You need to know who your ideal client is; you need to know them intimately. Know their likes and dislikes, know their worries and concerns. You need to pay attention to your clients. It is like having a partner. If you are not showing interest in them they will move on. You need to provide content on your page that interests them so that they know you care and know that they are important to you. Keep up to date with their current affairs and continually mould your content to keep your relationship alive and to keep attracting their interest.
Know your competitors.
This is very important, stalk your competitors, know what they offer, and know what value they give their clients. You need to research the services they offer so that you can work out your point of difference and focus on that. Your point of difference is your unique selling point; it is what makes you stand out from your competitors.
A desirable offer.
You should always have an offer that is ‘outstanding’ from your competitors. Consider the clients you have worked with. Something that has worked for you in the past – focus on that. Once you have attracted the client with your desirable offer that solves their problem, you can sway them towards your other products or services that you offer.
Sharing success stories.
People like to relate to others with the same problems and concerns. They like to hear about what has worked with your other clients. It helps to build trust and credibility. Share your testimonials and give social proof.
Engaging your audience.
You need to identify and engage with your potential clients. Ask questions, prompt feedback, and interactions. Share funny or heartwarming stories. The poll feature on your Facebook page is also really handy. You need to follow up and respond with all engagement. If you create a poll to find out what your audience wants, then follow up and open up the lines of communication.
Call to Action.
It is one thing to engage your audience and offer content, but you also need to passively promote the services you offer and let them know that you are there to help. You need to identify warm/hot leads and grab them when they are hot. Not in a pushy way – be sincere and clear about how you can help them. And then offer them a simple way to engage your services or enquire more.
Face to face, when you introduce yourself or pitch, your listener can see your body language and eye contact that you are passionate about what you do, but on Facebook, you do not have that luxury. It is all in the text, so you need to be clear on how you explain what you do. If someone is confused they will move on to a less confusing option.