The value of holiday campaigns cannot be overstated as the research showed that retail sales are expected to reach $1 trillion this year. And we don’t wanna miss out on the end-of-year holiday campaign that can raise sales during the last quarter of the season.

How will you not only capitalise on that spending, but also manage it so you do get a break.

The holidays are a great time to attract new customers and re- engage past.

Consider who your customers are and how you can tailor your offer and content to meet their end of year shopping:

 ‘everyone’ gifts
 xmas gifts
 holidaying
 super saturday
 xmas eve
 boxing day
 New year
 Australia day
 Back to school
 Valentines Day

Make it seasonal. Use the weather, include xmas theme in your branding and update your headings and key messaging to make it relevant.

At this busy time, customers are overwhelmed with what to
spend their money on:

 Keep it super easy to buy
 Make it make sense
 Solve their Problem / Aspirations
How to make seasonal marketing decisions:
 Look at past campaigns
 Don’t funnel lump
 Survey customers/Look at insights
 Realistic (stock and deliverability)
 Channels and Audience (new / old)

46% of millennials use YOUTUBE for Christmas shopping ideas

 

Holiday marketing Ideas:
– A Holiday sales tab on website
– Update branding with seasonal graphics and relevant key messages
– Holiday related blogs
– Use pop up as an ‘early access to deals’ subscriber
– Holiday content posts
– Collaborations
– Events eg. Garage sale
– Video / LIVES
– LIVE shopping
– Gift guides
– Review products / Product highlight
– Best of the last sellers
– Clearance
– Loyalty offer
– Re-engagement offer
– A hand posted card (Canva)
– An e posted Card / GIF
– Gift with purchase
– 12 days of xmas countdown special
– Advent calendar
– Mystery gift
– Coupon Code

And don’t forget, When will you be working and on holiday yourself?

Don’t forget to block out your calendars and have someone
available to check in on socials / emails if need be.

Schedule your content in advance.

Update your audience on your availability:
– Google my business
– facebook pin
– facebook banner
– facebook about section
– Instagram Bio
– Email out to wish them merry xmas and advise of hours
– Email autoresponder
– Update your phone message
– Website banner / pop up / hours
– Update linktree

Get a head start planning for the holidays as you start planning for them and let’s discuss how you can manage the business during the bustle of these upcoming holidays.