Did you know 92% of people want to write a book, but less than 1 % do ! Mostly because they have a lack of focus, overthink it, may be perfectionists or may be stuck about the publishing side of it.

Today special guest Natasa Denman from the 48hr Author, shared 10 ways you can have leveraged authorship (Be sure to watch the recording)

Here are my 4 Ways to generate leads from your book:

1. Your book is your ‘business card’. You can hand your book out at expos, workshops, events, as prizes, whilst networking etc and when the person that’s receiving it is the right person, if you have included all your relevant information and a call to action, they can build know, like and trust through reading and connecting with you through the book, they will then contact you to work further with you. Example. Bret Thompson wrote Client Rush. I loved it so much; I was compelled to message him through Instagram. We struck up a conversation and he offered me a free 30min session which was amazing.

4. Invite them to have a call. Your readers can get the opportunity to work with you by booking in a discovery call. Use qualifying questions to ensure you don’t get time wasters and use a sales process to sell them into your next offer. Be sure to mention it throughout your book. It is important to ensure you have effectively communicated what you do for who, so there is absolute clarity by them on how you can help them. Remind them throughout the content of the book.

FYI…

Your book has lots of content which means you’ve solved most of your marketing concerns.

Think about how you can create a content marketing plan to build trust and credibility and then filter them into your next offer. Your next offer is important as it needs to be
logical for the client, and a no brainer to take up.

You may require the assistance of a marketing strategist to ensure you have the
right overall strategy, so you don’t just sell books, but make money off your other
services.