These are my top 5 steps to consider when starting a business.
1 WHAT DO YOU ENJOY DOING?
What lights your fire? What does everyone around you tell you you’re good at? This is the power you need to tap into to unlock a long and successful career.
2 WHAT DO PEOPLE KNOW LIKE AND TRUST ABOUT YOU?
What makes people want to put their faith in you? How can you build a career around this? This is an incredibly important foundation because you can leverage your likability and trust factors in your business, to not only gain clients and customers but to also build raving fans around your business.
3 WHO ARE THOSE PEOPLE?
Identify who those people are! These are your ideal clients. Once you are super clear on who these people are from the get-go, it will make marketing yourself to these people so much easier. They are the people who will resonate with you and they will want to keep coming back as a repeat customer.
4 WHAT PROBLEM DO THEY HAVE THAT YOU WOULD ENJOY SOLVING FOR THEM?
Once your clear on who your client is, you need to get clear on what it is you can do to help them, what is their problem and how can your services solve it for them? Do your market research, ask questions and get solution-focused.
5 CREATE 1 DESIRABLE OFFER FOR THEM
Once you are clear on their pain points, and how you can solve them, then you’re able to package that service up into a Valuable Desirable Offer that your ideal client won’t be able to resist. It won’t be based around a ‘sale’. It’ll be a much-appreciated service that they’ll gladly engage you for.
Sometimes it takes working with a coach to get your strategy right.
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